Now I am no fan of marketing, but as some would say, I am a big of fan of all things apple.
I am sure everyone has seen the new iphone adds by now. I found this really interesting post regarding the apple adds. I must say kudos to the author for thinking this about the adds.
Without repeating his words, it is important to note that this is (probably) the first time in a long time that an advert of a gadget shows off its interface and how it works instead of showing it as a lifestyle complement etc etc.